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UNIT 15
Task 1
Advantages of Advertising in different sectors As seen by many big companies, social media advertising is very popular in the marketing industry. Social media advertising is a form of online marketing that mainly focuses on the social networking sites such as Instagram, Twitter, Facebook and more. Social media campaigns bring numerous advantages to showcase products and services they propose. When marketing your business social media it reduces the marketing costs that is needed to promote your company on a widen scale. When companies promote themselves to the targeted audience, the promotion begins to fade as do the targeted audience. That is why promoting on different social media sites is effective because of the more people online are exposed to new and better things that they may or may not be interested in. Another advantage of promoting on social media can be that the company improve their recognition to their community. Social media is mainly updating your community on what you are doing or what is coming up for the future. With the feature of posting, companies can often do regular posting for their communities. Interacting with the community can result in past clients recommending you to family and friends and by doing so can increase the company's brand reach. |
Disadvantages of Advertising in different sectors
Dispite all the advantages that it may have, there are also many disadvantages which are far superior. Social media sites are not made for advertisement but to update your community on what you are doing. For the new companies that want to grow on social media will struggle getting recognition from social media users, which could result in struggling to grow. This is mainly because social media is meant for connecting two or more people together, liking photos, watching videos etc. These companies always have to remember the core purpose of social media sites to grow at a steady pace. Since i am a daily user of many social media sites, i often see ads that relate to what i like for example an advert for jewellery. Social media have the ability to target specific audiences based on various parameters in-depth, it’s what makes it such a powerful tool to generate leads online. But this a disadvantage for people with small businesses that want to grow bigger on social media. |
Key terms
Mass Audience - is a very large number of people who watch/read something, especially throughout a country or area
Niche Audience - is a more focused subgroup of the broader market's target audience. The niche audience has a specific group of needs, which can be met by a targeted product or service
Psychographics - the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research
Geodemographics - is a multivariate statistical classification technique for discovering whether the individuals of a population fall into different groups by making quantitative comparisons of multiple characteristics with the assumption that the differences within any group should be less than the differences between groups
Demographics - is statistical data relating to the population and particular groups within it
Young and Rubicam is a theory that looks at the brands people have purchased/used and identify their opinions on those specific brands. It helps to understand the positive and negative aspects of these brands. This theory/system was accepted people from different countries were influenced hence the name 4Cs (Cross Cultural Consumer Characterisation). There are many different categories for this theory:
The Aspirer
They want status brands that show their place in society. They are happy to invest in luxury goods, often using credit. They consider themselves as stylish and on trend and may persuaded by celebrity endorsements. They seek status.
The Explorer
Explorers like to discover new things and are attracted to new and innovative brands, products and experiences. They seek discovery.
The Mainstreamer
Mainstreamers make up 40% of the population. They like tried and trusted brands that are value for money. They like to think they are part of a larger group of like-minded people and are less likely to take risks. They seek security.
The Reformer
Reformers are defined by self-esteem and self-improvement. They are not influenced or impressed by status and they are not materialistic. They are socially aware people who are inclined to invest in brands and products that are good for them or good for the environment. They seek enlightenment.
The Resigned
These people are predominantly older people who have built up their attitudes over time and believe in institutions and traditions that they have come to trust and believe they can invest in safely. They seek survive.
The Struggler
The struggler gas a 'live for the day' attitude and doesn't think about the future. They may see themselves as victims with only their physical skills as helping them in society. They seek escape.
The Succeeder
Succeeders are those who have a high social status and are in control of their lives with nothing to prove. They believe they deserve the best and decide upon the best brands and products for themselves based on the reliability. They seek control.
Mass Audience - is a very large number of people who watch/read something, especially throughout a country or area
Niche Audience - is a more focused subgroup of the broader market's target audience. The niche audience has a specific group of needs, which can be met by a targeted product or service
Psychographics - the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research
Geodemographics - is a multivariate statistical classification technique for discovering whether the individuals of a population fall into different groups by making quantitative comparisons of multiple characteristics with the assumption that the differences within any group should be less than the differences between groups
Demographics - is statistical data relating to the population and particular groups within it
Young and Rubicam is a theory that looks at the brands people have purchased/used and identify their opinions on those specific brands. It helps to understand the positive and negative aspects of these brands. This theory/system was accepted people from different countries were influenced hence the name 4Cs (Cross Cultural Consumer Characterisation). There are many different categories for this theory:
The Aspirer
They want status brands that show their place in society. They are happy to invest in luxury goods, often using credit. They consider themselves as stylish and on trend and may persuaded by celebrity endorsements. They seek status.
The Explorer
Explorers like to discover new things and are attracted to new and innovative brands, products and experiences. They seek discovery.
The Mainstreamer
Mainstreamers make up 40% of the population. They like tried and trusted brands that are value for money. They like to think they are part of a larger group of like-minded people and are less likely to take risks. They seek security.
The Reformer
Reformers are defined by self-esteem and self-improvement. They are not influenced or impressed by status and they are not materialistic. They are socially aware people who are inclined to invest in brands and products that are good for them or good for the environment. They seek enlightenment.
The Resigned
These people are predominantly older people who have built up their attitudes over time and believe in institutions and traditions that they have come to trust and believe they can invest in safely. They seek survive.
The Struggler
The struggler gas a 'live for the day' attitude and doesn't think about the future. They may see themselves as victims with only their physical skills as helping them in society. They seek escape.
The Succeeder
Succeeders are those who have a high social status and are in control of their lives with nothing to prove. They believe they deserve the best and decide upon the best brands and products for themselves based on the reliability. They seek control.
Media Kits
The Mission
I will be analysing both the Empire Media Kit and the Source Media Kit in what they do similar to advertise and plan their products. The Empire Media Kit often talks about how they help their genre. They specifically do this to look like the company that is most involved in their film community and genre. They speak so confidently because they know their community is going to support them all the way. They also talk about the famous people they have got interviews with and people they have worked with. From interviewing "Tom Cruise to being on set with Quentin Tarantino to shooting videos with Ryan Reynolds, our access is unparalleled."
Source are committed to their growing and diverse, multi generational audience of Hip Hop followers world wide. By doing this, they can access different target audiences from different generations. This widens their reach for the targeted audience. They also specify their targeted audience which emphasises how much they care about their audience. "Our powerful audience, aged 18-44, make up the key demographic that brands — ranging from fashion, automotive, music, entertainment, retail, technology, travel and hospitality, health and beauty, food and beverage as well as government, pharmaceuticals and educational institutions"
Audience Profile
The Source provides a uniquely diverse audience that cuts across all lines regardless of sex and race, but the majority are men. The mention that they know how their targeted audience are motivated and how they a driven by the same passion and creativity that made hip hop the multi billion dollar culture. The demographic statistics of the targeted audience gives a general overview of what type of people buy and read their magazines. This focuses on Gender, Age, and Ethnicity.
The Mission
I will be analysing both the Empire Media Kit and the Source Media Kit in what they do similar to advertise and plan their products. The Empire Media Kit often talks about how they help their genre. They specifically do this to look like the company that is most involved in their film community and genre. They speak so confidently because they know their community is going to support them all the way. They also talk about the famous people they have got interviews with and people they have worked with. From interviewing "Tom Cruise to being on set with Quentin Tarantino to shooting videos with Ryan Reynolds, our access is unparalleled."
Source are committed to their growing and diverse, multi generational audience of Hip Hop followers world wide. By doing this, they can access different target audiences from different generations. This widens their reach for the targeted audience. They also specify their targeted audience which emphasises how much they care about their audience. "Our powerful audience, aged 18-44, make up the key demographic that brands — ranging from fashion, automotive, music, entertainment, retail, technology, travel and hospitality, health and beauty, food and beverage as well as government, pharmaceuticals and educational institutions"
Audience Profile
The Source provides a uniquely diverse audience that cuts across all lines regardless of sex and race, but the majority are men. The mention that they know how their targeted audience are motivated and how they a driven by the same passion and creativity that made hip hop the multi billion dollar culture. The demographic statistics of the targeted audience gives a general overview of what type of people buy and read their magazines. This focuses on Gender, Age, and Ethnicity.